Available for new projects
Bridging Strategy and AI/UX for Rapid Growth
Own your product’s UX and AI: we’ll cut churn, boost conversions, and with zero guesswork. No templates.
Now
SLACK
@Abby: Let’s run a quick test! 🚀🚀🚀
3 more notifications
Available for new projects
Bridging Strategy and AI/UX for Rapid Growth
Own your product’s UX and AI: we’ll cut churn, boost conversions, and with zero guesswork. No templates.
Now
SLACK
@Abby: Let’s run a quick test! 🚀🚀🚀
3 more notifications
Available for new projects
Bridging Strategy and AI/UX for Rapid Growth
Own your product’s UX and AI: we’ll cut churn, boost conversions, and with zero guesswork. No templates.
Now
SLACK
@Abby: Let’s run a quick test! 🚀🚀🚀
3 more notifications
Hi, I am an ex-Founder and...
Hi, I am an ex-Founder and...
Hi, I am an ex-Founder and...
I help startups turn messy product journeys into clear, conversion-driven experiences that scale and retain users. Also makes them proud of what they built.
I help startups turn messy product journeys into clear, conversion-driven experiences that scale and retain users. Also makes them proud of what they built.
Full Spectrum Design
Full Spectrum Design
Full Spectrum Design
5+ Years of Experience
5+ Years of Experience
5+ Years of Experience
Founder turned Designer
Founder turned Designer
Coffee is a fuel & a passion
Coffee is a fuel & a passion
Lucy is my heart
Lucy is my heart
Head clears in nature.
Head clears in nature.
Focused, but always moving.
Focused, but always moving.
Services
Services
Services
How can I help
UX Strategy & Discovery
We unlock your product’s potential before any pixel is drawn
UX Strategy & Discovery
We unlock your product’s potential before any pixel is drawn
UX Strategy & Discovery
We unlock your product’s potential before any pixel is drawn
Website development
I build fast Framer sites that work on all devices and load instantly.
Website development
I build fast Framer sites that work on all devices and load instantly.
Website development
I build fast Framer sites that work on all devices and load instantly.
UX Audits & Optimization
I review your experience, spot problems and recommend a fix
UX Audits & Optimization
I review your experience, spot problems and recommend a fix
UX Audits & Optimization
I review your experience, spot problems and recommend a fix
Full-spectrum design
Design that slashes churn, boosts activation, and hooks users for life
Full-spectrum design
Design that slashes churn, boosts activation, and hooks users for life
Full-spectrum design
Design that slashes churn, boosts activation, and hooks users for life
Apps I use
Apps I use
Apps I use
How it works
How it works
How it works
Here’s what working together looks like
01
We chat like humans first
I want to understand your context: the product, the pressure, the people. No buzzwords, just real talk.
01
We chat like humans first
I want to understand your context: the product, the pressure, the people. No buzzwords, just real talk.
01
We chat like humans first
I want to understand your context: the product, the pressure, the people. No buzzwords, just real talk.
02
I jump in and make sense of it all
No wasting time. I know how to navigate ambiguity, get context quickly, and start adding value
02
I jump in and make sense of it all
No wasting time. I know how to navigate ambiguity, get context quickly, and start adding value
02
I jump in and make sense of it all
No wasting time. I know how to navigate ambiguity, get context quickly, and start adding value
03
We work together
I collaborate deeply, bring clarity, and help you move fast (with intention). The team will feel more in control.
03
We work together
I collaborate deeply, bring clarity, and help you move fast (with intention). The team will feel more in control.
03
We work together
I collaborate deeply, bring clarity, and help you move fast (with intention). The team will feel more in control.
Trusted by PMs, Founders and leads
What teams say after working with me
Dioney Vitor
Head of Product at Lize Edu
"Working with Luis changed the way I design. As someone focused mostly on UI, I finally understood how to connect visuals to real user behavior and business goals. He guided me through UX strategy, research, and testing with clarity and respect. Quite a duo!"
Helena Alencar
Legislative Analyst at ALEPE
"We had a great experience working with Luis on UX research for Alepe’s website. Clear proposal, realistic timeline, on-time delivery, fast responses, and relevant insights—all with smooth and professional communication. Highly recommend!"
Emilia Siqueira
PM at Q4
"I worked with Luis for over a year in a close PM–Designer collaboration. He brought clarity, led discovery with strategy and structure, and aligned teams through practical, context-aware frameworks. His work always tied user needs to business goals"
Bruno Aguero
Partner at Liberal Accounting
We didn’t realize how much our old site was holding us back. After the redesign, our message finally clicked with users. Signups went up and the team felt proud to share the site again.
Emilia Siqueira
PM at Q4
"I worked with Luis for over a year in a close PM–Designer collaboration. He brought clarity, led discovery with strategy and structure, and aligned teams through practical, context-aware frameworks. His work always tied user needs to business goals"
Available for new projects
Available for new projects
Available for new projects
Ready for a product that actually delivers?
If your site or product isn’t helping you grow, I’ll help you build one that looks sharp, builds trust, and converts better.
How fast can we go from idea to live?
Most projects take 1–4 weeks, depending on the scope. Simple landing pages can be ready in a few days.
What's the differentiator in my process?
I don’t just jump into Figma. I start with product clarity, not pixels. I turn user pain and business goals into fast, testable UX — no templates, no guesswork.
What am I best at?
I focus on strategy, clarity, and usability first. If your goal is to ‘wow’ with custom animations or heavy branding, I’ll be honest — that’s not my thing. But if you want something that actually works, speaks to users, and grows with your product, I’ve got you.
How do I work with others?
Quick kickoff call, then everything runs through Trello. If there’s a team, I plug in fast, align early, and keep things clear and async-friendly.
How fast can we go from idea to live?
Most projects take 1–4 weeks, depending on the scope. Simple landing pages can be ready in a few days.
What's the differentiator in my process?
I don’t just jump into Figma. I start with product clarity, not pixels. I turn user pain and business goals into fast, testable UX — no templates, no guesswork.
What am I best at?
I focus on strategy, clarity, and usability first. If your goal is to ‘wow’ with custom animations or heavy branding, I’ll be honest — that’s not my thing. But if you want something that actually works, speaks to users, and grows with your product, I’ve got you.
How do I work with others?
Quick kickoff call, then everything runs through Trello. If there’s a team, I plug in fast, align early, and keep things clear and async-friendly.
How fast can we go from idea to live?
Most projects take 1–4 weeks, depending on the scope. Simple landing pages can be ready in a few days.
What's the differentiator in my process?
I don’t just jump into Figma. I start with product clarity, not pixels. I turn user pain and business goals into fast, testable UX — no templates, no guesswork.
What am I best at?
I focus on strategy, clarity, and usability first. If your goal is to ‘wow’ with custom animations or heavy branding, I’ll be honest — that’s not my thing. But if you want something that actually works, speaks to users, and grows with your product, I’ve got you.
How do I work with others?
Quick kickoff call, then everything runs through Trello. If there’s a team, I plug in fast, align early, and keep things clear and async-friendly.
